Ireland craft beers
Design, development, photography & marketing for global craft beer distributers
Crafting from a blank canvas
Starting from scratch can be a daunting task. When Ireland Craft Beers, global exporters of some of Ireland’s finest brews, contacted us they had nothing but a colour palette and a few logo concepts. Not one to miss an opportunity we sat down with them over a few beers and planned a path starting with product photography.
A brand new identity
The potential logos provided were overly complicated and responsed poorly in small sizes. We took on board their ideas, reused some of the original elements and created a brand that was much cleaner and most importantly, worked in a range of situations and sizes.
Wireframes & User Interface
Every website we build is created with user interaction at the very heart of the design. For Ireland Craft Beers we set up clear goals for both potential stockists and suppliers, then structured the content to help achieve these. The use of wireframes allows us to focus on the users journey without the design becoming a distraction.
At the office, in the pub
With the wide range of smart phones and tablets now available the web is no longer limited to sitting at a computer. Ireland Craft Beers needed to reach out to their users regardless of device so we have used responsive design techniques to ensure that the user gets a seamless experience no matter how they view it.
Marketing
With a background in marketing and search engine optimisation, Ireland Craft Beers were keen to explore other advertising avenues. We created email templates, business cards and advertisements that were consistent with the website and reinforced their brand identity.
Services Used - Web Design (UX)// Content Management// Branding & Graphic// Digital Marketing//
Get in touch
Got a project?
We would love to work with you to make your idea a reality. Start by completing our project planner. This will give us a better understanding of your needs and help us take the first step to creating something special.
Start Your Project Now ➞Alternatively call us on 02895 521 125